Company: German tire and automotive parts manufacturer.

Project: Social media calendar, Article writing, Interviewing.

Links: Interview with Jutta Kleinschmidt.

When I came onto the Continental project, their social media calendar was already established. The first time I saw their massive Excel sheet with tons of ideas and information, I knew I was in for a great lesson on social media management. And they didn’t fail me for one second.

In addition to that, Continental gifted me a chance to interview my childhood hero, Jutta Kleinschmidt, which I will be forever grateful for.