Company: IFCO produces reusable packaging containers that are used to transport various goods, including foodstuffs.

Project: Company rebanding and communications.

Skills: Brainstorming, Web page writing, Social Media communications.

Links: IFCO’s “Think Inside the Box.”

IFCO gave me a first-ever opportunity to pitch my ideas to a board that was looking for a campaign that would present the launch of their rebrand. I worked with a wonderfully talented graphic designer and I truly loved the collaboration process. Our “doodles on crates” won the pitch and got developed into a fully fledged campaign.

Apart from that, I also had a task of writing company’s LinkedIn posts and took part in the company’s content audit.